04.28.2021 karol

Retail business

How Augmented Reality Can Revolutionize The Retail Industry

Augmented reality can completely transform the retail industry. By implementing AR technology retailers enable customers to interact with the product’s specifics and to try the product before purchase that in a long-term period of time will increase sales and reduce returns.

How AR helps retailers

While some of the best use cases of AR in retail have become popular in the past few years, there are still some barriers that can slow the development of this field. Applying 3D scanning, consumers can view a clear image of the product, allowing the customer to more easily visualize the product and plan every detail before purchase.

How AR benefits customers

The first advantage of AR is the ability to present customers with more information and a better understanding of a product. Now that customers have mobile devices with built-in cameras and sensors, they can create their own AR experience on their mobile devices. When they are near a physical location such as a physical store, they can either look at their phone screen and view the product’s image or they can scan the product’s QR code to get more information about it.

AR tools

There are many AR mobile tools available that can help you utilize the technology to increase sales and also enhance the customer experience and the shopping experience in general. Augmented reality tools provide brands and retailers with simple and intuitive software to create and share their experiences. With a 360 degree camera, anyone can view, customize and share their creation. With a number of parameters to edit your design and decide how it should look like, you can have endless combinations of which you can create custom AR experiences.

The future of AR in retail

With the help of AR technology, your retail store may expand its customer reach and gain more awareness about its products. Many companies have taken it to another level by enhancing their service for the whole new regions. Companies, such as Apple, have already created a sale strategy for their products based on AR and made this technology available for their customers.

Retail is a highly competitive industry. As technology advances, retailers are expected to find new ways to attract customers. The omnichannel shopping experience in the future will revolutionize the industry and create new opportunities for businesses and consumers. Trends and ideas that will help improve retail business and the shopping experience. The exponential rise of e-commerce and new shopping patterns have created a new wave of competition in the retail industry.

Our success stories prove that AR, Computer Vision, and Project/Product/Visualization Configurators have a positive impact on retail businesses’ sales growth.

To find out more about your growth opportunities contact us!