How Augmented Reality Benefits The Gaming Industry
Augmented reality is the future of the gaming industry. It will replace traditional gaming, make it way more engaging and help to grow the overall gaming market.
The Impact of AR in Video Game Industry
Gaming and augmented reality are not just about 2D games anymore, but about creating the best virtual experiences for the users. Using this technology, gamers will be able to immerse themselves in the gaming universe and feel real sensations. The longer a user spends in the AR world, the more they will likely remember it. It will also help them increase their enjoyment of the game and be more likely to spend more time in the AR world. In addition, AR technology will also bring users something entirely new. The bigger companies who use AR technology will get new advantages. For example, Facebook is aiming at getting a larger market share by using AR technology to provide a better user experience. Furthermore, this technology will help to build new brands for existing companies.
What is there for The Gaming Industry?
This is the most entertaining and visually engaging category, so a big opportunity for big business. Why AR is the future of Gaming? People, as a whole, are all pretty tech-savvy, especially mobile users. It has also been proven that nearly 90 percent of the world population owns a smartphone, and the way people are spending time is through mobile devices, especially on mobile apps. This goes for the game development, too, which is focused on mobile gaming.
How AR Benefits the Gaming Industry
AR means that information is displayed to the user overlaid onto the real world which he or she can interact with. This way, the game companies are able to interact with customers via their smartphones to let them know when something is happening on-site. The customer can even ask for more information from them about it.
AR gaming offers their customers an open space, freedom, and the possibility to move around without any hesitation. You were stuck in one room with a computer or gaming device. Now when augmented reality has made it this far, and combined virtual effects with reality we can enjoy AR games at any time and any place. It will be a game-changer.
With all these factors that are working in this industry right now, why do we need to keep a watch on the gaming industry? It will only get stronger, but this growth can be attributed to the gaming companies continuing to provide interesting gaming experiences, this will boost the overall growth of the industry.
Our success stories prove that AR, Computer Vision, and Project/Product/Visualization Configurators put any kind of company to the next level simply by innovating their offer. We create 3D models and animations for the game dev industry. Dynamic growth of this area causes a lack of qualified 3d modelers creating content for the game dev companies. In Actum Lab, we have gaming passionates in our team, actively working for both commercial and fan 3D projects for the game industry.
We are specialized in 3d modeling and optimization for platforms such Unity 3D, Unreal Engine as well as other, top graphics engines. We offer comprehensive support in 3d design and optimization processes during both product creation and further development.
To find out more about your growth opportunities contact us!