04.28.2021 karol

Augmented reality in Entertainment

What AR technology can do for the entertainment industry? Augmented reality improves user experience, boosts sales, and basically makes any activity seem more entertaining by definition.

Why is AR good for entertainment?

Let’s take a look at some of the benefits of AR and why it’s an ideal solution for modern entertainment. User experience – There are some obvious applications of AR, such as in gaming or amusement parks. However, AR can make our lives more entertaining by any possible means and many entrepreneurs are trying to make the best use of this new technology. Improves customer retention – Just imagine you’re at the park with a family and you want to show your children a ride at the fair. There are dozens of exciting attractions, but you have no way of choosing the one your children would enjoy the most. Augmented reality entertainment solves that problem.

How is Augmented Reality Technology changing the industry?

As an obvious first impact, digital display AR displays are actually gaining traction in cinemas and gaming scenes. Cinemas are using 3D displays to enhance the overall experience and make it more immersive. Gaming is also taking off with AR technology enhancing the gameplay. AR has also had an impact in the sports industry. The aim of an AR application is to place additional information in a player’s field of view. For example, a coach can project live feeds of the game to be shown on the pitch, information about the weather, information about any injuries the player may have, and other types of updates. These updates are either temporary or last until the end of the game.

Benefits of AR in the entertainment industry

While AR technology used to be limited to a small group of experts and hobbyists, it has currently numerous applications in the entertainment industry. There are smart glasses available that project a 3D image into your eyes and show how displays could be produced in the future. It’s impressive how the 3D image and every detail of their manufacturing processes can be displayed this easily.

Hopefully, we’ll all be able to identify AR as one of the most innovative developments in this sector. So it shouldn’t come as a surprise that the top companies have an undeniably AR-centric storyline to them. There are still many others that are in the running for the coveted prize and this why Actum Lab is here.

Our success stories prove that AR, Computer Vision, and Project/Product/Visualization Configurators can make a huge difference in your business and boost your company’s worth.

To find out more about your growth opportunities contact us!