Case Study: Ikea
IKEA AR Portal app was created for marketing campaign IKEA “Long live the house”. “AR Portal” allows to place 360 degree movie or 3D model inside virtual Augmented Reality doors. Generated image transfers the user to the IKEA’s store indoor and it is possible to physically enter the location just by using smartphone or tablet. Campaign was realized for two polish cities (Poznań and Szczecin) between 10.09.2019 and 30.09.2018.
We strongly encourage to watch the movie showing the application fucnionality: