AUGMENTED REALITY IN MARKETING
Augmented Reality is a great technology for efficient and attractive marketing. Presentation of marketing content via AR guarantees attraction of significantly bigger amount of audience. Creation of Augmented Reality experiences, offered by Actum Lab, let you enrich marketing processes in innovative way, as well as propose to the customer new way of interaction with audience.
AR IN MARKETING - USE CASES
Augmented Reality technology usage is limited only by our imagination. Every creative industry can benefit from using AR. Actually, the most known use cases for marketing are:
- Interactive Business Cards - we deliver AR solutions as mobile or smartglasses apps, displaying additional content (3D models, animations, text messages, movies, websites, photos etc.) on the top of physical business card or QR code.
- Interactive invitations - are you organizing trade show, conference or other event and looking for interesting way of invitation? We can create dedicates solution for every type of events, with the agenda, articles and necessary information as well as interactive content available in the Augmented Reality technology.
- Interactive banners, posters, stickers - traditional marketing materials can be easily enriched with digital content visible via dediceted mobile app and Augmented Reality
- Custom Snapchat and Facebook lenses and filters - perfect tool for making audience more engaged during all types of event and marketing campaigns
- AR portals - transfer users to new, virtual world without VR glasses!
AR IN MARKETING - CASE STUDIES
Case Study: Ikea
IKEA AR Portal app was created for marketing campaign IKEA “Long live the house”. “AR Portal” allows to place 360 degree movie or 3D model inside virtual Augmented Reality doors. Generated image transfers the user to the IKEA’s store indoor and it is possible to physically enter the…
Case Study: National Forests of Poland
Application “AR Adaptation for climate changes”, is part of information campaign about three environmental projects coordinated by Center of Environmental Projects Coordination of National Forests of Poland. The purpose of those project is adaptation of forest area to the climate change, in scope of water…