Augmented Reality

Actum Lab creates custom, innovative solutions using Augmented Reality for automotive industry. Tuning appearance of real car using mobile application and AR?
Nothing easier – our solutions and technology supports it. We deliver tailored, custom-made solutions, adjusted to the requirements of most demanding customers for both mobile and smartglasses devices. We offer SaaS (Software-as-a-Service) subscription model for many of our solutions, which is perfect choice for small or medium enterprises to leverage their business with Augmented Reality technology.


Wheel rims – AR technology allows potential customers for  virtual trying and fitting new wheel rims to the real car just by using mobile application for smartphones and tablets. User is not obligated to mark wheel, detection may take place automatically.


Car addons and equipment – similarly as wheel rims, user can pick and customize addons and car equipment, or even change its colour.  Automovite companies which are looking for competetive advantage are getting perfect tool to achieve their “WOW” effect among potential buyers and existing customers.

ferrari ar

Augmented Reality car configurator – using AR technology, 3D car models can be visualized and customized in 1:1 scale, directly in the customer’s environment. This gives enormous WOW effect and strengthen buying decision significantly.

tesla augmented reality