Augmented Reality is a technology used for placement of virtual 3D objects generated in real time on real world image, using devices like mobile devices, smartglasses or interactive displays. In Augmented Reality it is possible to move in three spatial dimensions – virtual objects adjusts in terms of their appearance in an analogous way physical objects do it in real world.
It allows the user to check how particular product arranges with surroundings, in which ultimately would be located. Augmented Reality also allows on creating interactive materials, books, catalogues, brochures, which animate during watching them using dedicated applications.
Actum Lab creates advanced applications which use Augmented Reality. We have dedicated branch solutions sold in Software-as-a-Service (SaaS) model, as well as we create authorial solutions on order. Augmented Reality creates huge possibilities for all of the economy area – in every business there are processes, in which the AR can be used.
Currently AR technology is very desirable and wanted functionality in mobile applications – it creates perfect chance on building innovation in your company and to distinguish from competitors.
Check our projects!
Case Study: National Forests of Poland
Application “AR Adaptation for climate changes”, is part of information campaign about three environmental projects coordinated by Center of Environmental Projects Coordination of National Forests of Poland. The purpose of those project is adaptation of forest area to the climate change, in scope of water…
Case Study: Mikomax MSO Plan
MSO Plan application, created for Mikomax Smart Office brand, is innovative mobile app using Augmented Reality for configuration and visualization of Mikomax products, directly in the user’s location.
Case Study: IKEA
IKEA AR Portal app was created for marketing campaign IKEA “Long live the house”. “AR Portal” allows to place 360 degree movie or 3D model inside virtual Augmented Reality doors. Generated image transfers the user to the IKEA’s store indoor and it is possible to physically enter the…
Case Study: Benet
Benetsleep – is the polish furniture manufacturer, which gives us opportunity for virtual preview and customizing of the furniture with the Augmented Reality technology.
Augmented Reality - use cases
Augmented Reality finds usage in many different fields, for example:
- Education – interactive books, scientific material, Augmented Reality overlays on existing objects
- Interior designing, production and sale of home furnishings – applications that simulate location of products in customer’s area.
- Entertainment – games based on Augmented Reality, interactive puzzles, photos, tattoos
- Marketing – brochures and marketing materials enriched with Augmented Reality technology, mobile applications displaying Augmented Reality advertisements
- Automotive - AR configurators, showing 1:1 3D models of cars, with possibility of user-model interaction
- E-commerce - virtual showrooms
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